If you’re new to Facebook Ads, you may want to read our Comprehensive Guide to help leverage your results. As you set up your ads, there are a few things to consider: To keep things simple, let’s focus on increasing app installs. When you’re creating your Facebook ad campaign, there are a few choices available: What are you trying to achieve with your app? Defining Your Facebook App Install Ad Goals Once you find a sizable audience, you can tweak and modify the ads to achieve your goals. Ideally, you’ll want to find a balance between your target location and the interest groups related to your app. Doing so might allow you to increase your conversion rates, however, the cost-per-acquisition is going to be much more expensive than if you used a broader audience. You might want to narrow the audience to target a specific population. TIP: Avoid narrow targeting and choose interests that reach a broader group of people With Facebook, you can use their rich database to target your ideal users anywhere in the world. Once you have identified the needs and types of people who download your app, you can start creating ads tailored to them. To get your Facebook ad campaign started, take a moment to identify your target users. If you want to get more people to install your app, use Facebook App Install Ads to take them straight to the app store.
Easily track and optimize conversions in Facebook’s Reporting Tools.Avoid slow loading landing pages which can decrease conversions.Skip the landing page and send traffic directly to the download.
Promoting your app using Facebook App Install Ads is beneficial for 5 reasons: When you click on the ad, it takes you here: This is what an App Install Ad looks like When someone clicks on these ads, it takes them directly to the app store to download the app.
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